Property video tours are becoming an increasingly popular way for estate agents to market their listings. Offering an immersive experience that gives a true sense of a property’s flow and proportions, home video tours are the next best thing to in-person viewings.
Below, we explore the different kinds of property video tours and the benefits of each.
What are the different kinds of property video tours?
Cinematic real estate videos
Perfect for high-end and luxury properties, cinematic real estate videos are usually filmed in 4k, with slow motion and detail shots that capture the essence of the property. Drone videography is likely to feature too, aesthetically capturing the home’s grandeur and surroundings. Some cinematic real estate videos may even feature models to give a sense of the lifestyle associated with the property.
Video walkthroughs
Real estate video walkthroughs offer a more simplistic tour of a property, giving viewers a great sense of its flow and proportions. Video walkthroughs can be filmed in landscape for platforms like Rightmove, or portrait for social media. They may be presented by the real estate agent or property marketing agency.
Agent-presented video tours
Agent-presented property video tours combine the benefits of cinematic real estate videos and video walkthroughs. They are fantastic for marketing luxury homes and offer the agent a chance to build their personal brand while generating more interest in a property. Agent-presented property video tours are stylistic and give very special properties the attention they deserve, much like what you’d see on shows like Grand Designs.
What are the benefits of property video tours?
- Generate more interest in a listing
According to US data, property listings that feature videos receive 403% more enquiries than those without. This percentage is only set to increase as real estate agents diversify their marketing tactics to align with buyer demands.
- Attract more overseas investors
Investing in property video tours isn’t just for luxury homes. As they allow the buyer to view the home from a remote location, video tours are fantastic for marketing buy-to-let properties to overseas investors.
- Perfect for people relocating to a new area
Video tours are fantastic for generating interest from buyers further afield, who don’t want to rely on imagery alone before travelling to view a property. They can view the video as many times as they like, from anywhere in the world.
- Give a better sense of the flow and proportion of the space
Many buyers ignore the ‘viewing recommended’ notice on property listings. Property video tours are an excellent way to give viewers a sense of the layout of a property, and market those that are deceivingly spacious. Presented property tours are an excellent way to ensure prospective buyers don’t miss attractive details, or ‘unwanted surprises’ that aren’t made obvious by basic imagery.
- Save valuable time and resources
While property video tours may seem like an unjustifiable expense, they can actually save you valuable time and money. By attracting more interest, the property may increase in value, and buyers might even put an offer in without viewing it in person. They’ll also be able to rewatch the video as many times as they like, without putting strain on your resources.
How much do property video tours cost?
The cost of a property video tour depends on things like the kind of video you want and the size of the home. Quick, social media walkthrough videos can cost as little as £100, while an agent-presented cinematic real estate video will cost upwards of £500, depending on the size of the property.
Contact your local property videographer to get a quote. At GuestHouse Media, we offer all kinds of property videography and photography to estate agents in Manchester, Cheshire, and London.
Get in touch with us today for a quote and get 50% off your first shoot.
